Q&A with Corin Mullins of Holy Crap Cereal

How’s this for a resume. Holy Crap, a breakfast cereal company based in Gibsons, BC, was a winner on Dragon’s Den, is served on the International Space Station and chosen as the official snack of TED2014. OLYMPUS DIGITAL CAMERAPlus, they’ve won numerous entrepreneur awards and their products are vegan, gluten-free, certified organic and GMO-free. Talk about a breakfast of champions! We caught up with Corin Mullins, who founded the company with her husband Brian in 2009, to learn more about their story and quizzed her on her favourite foods.

1) How did creating a new kind of breakfast cereal become your passion and career?

Brian and Corin Mullins.

Brian and Corin Mullins.

Like most successful products Holy Crap came out of a real need for my husband and nephew who both had food allergies and other health issues, but I always had a dream of a granola type of cereal that I would sell at farmers markets out of my truck when I retired early from my first career as a flight attendant. The vision was always there.

2) What is your first, or most memorable, memory of food?

I remember my mother’s potato salad as a young girl…. She managed to mix hard-boiled eggs, peas, mayonnaise, parsley, salt and pepper into the most magical concoction. Sometimes she would put little green onions in it. It accompanied our weekly Friday family night treat of BBQ chicken after finishing the laundry before settling down to watch The Wild, Wild West show. Great memories.

3) What ingredient should we all be cooking with and why?

I am using So Delicious organic coconut milk. I use it as the liquid mix for our cereal tastings at all of our trade shows and events. I use it in my non-green smoothies at home and on the road. I love the taste of it and it so healthy.

4) Do you have a favourite or most-used kitchen tip you could share?

Really simple…. I try and get all my ingredients to room temperature before I begin cooking or baking except when I throw a frozen banana into my smoothies.

5) Where do you shop for groceries and why?

I shop at my two local Sunshine Coast stores, Clayton’s and IGA, that feature quality organics when we can’t take the ferry into West Vancouver and stock up at Whole Foods or Fresh. I support and sponsor the Sechelt farmers market every Saturday in the summer. That’s where I got my start. In Maui, I shop at Mana and Down to Earth — both are amazing organic shops. 

6) What’s for dinner tonight?

Baked acorn squash stuffed with cooked orzo, raw spinach, home canned tomato sauce from the summer and a mix of my favourite spices, roasted garlic, and herbs to infuse my olive oil along with a plain green salad and a chilled bottle of 2010 Pouilly-Fuisse. For dessert I am making coconut chocolate mousse with a pot of herbal ginger tea.

To learn more about Holy Crap Cereals, visit holycrap.ca. Download the Hiyu app to find retailers near you.